In the past, Instagram AR filters were fairly simple. They would simply enhance colors or add a filter to make it look like there was an old-timey film overlayed on top of your photo. However, in recent times they have kept up with technology and incorporated new concepts into their apps that allow for interactive play between user and app – such as allowing you to jump out from behind objects in real time! With these more advanced capabilities being added every day this is just another great example of how far our smartphones can go if we let them lead us down a path toward super cool augmented reality experiences – which are only going to get better over time!
Why create a custom Instagram AR filter?
Instagram filters can help increase brand recognition and organic traffic. When you create a custom AR filter on Instagram, your name and account will be connected to it so that anyone who uses or comes into contact with the filter will also see information about your business as well.
Increase in Engagement – AR filters are the best way to get more engagement for your brand. No other feature can generate as much interest in your posts because these features make it easy for people to share content with their friends or followers on social media
Brand awareness – Brands are looking for ways to expand their social media strategy presence. An innovative way of doing this is using augmented reality (AR) filters on Instagram stories, which allows users’ followers to easily access your brand’s story content and interact with it as well.
Endless options – Brands are making use of AR in their campaigns, offering consumers dynamic filters that extend beyond just face-altering options. Creative agencies have also been working with brands to create interactive experiences around these products and ideas, turning them into fun games for the consumer’s enjoyment. There is a bright future ahead when it comes to augmented reality!
Analytics – As the first line of defense against spam, AR filters have tremendous potential for increasing advertising exposure. Instagram provides access to incredible analytics that allow companies to truly understand their audience, which enables them spend more intelligently on ads and target specific demographics with great accuracy.
Firstly, the organic brand visibility and reach achieved through Instagram filters is without a doubt. If you create an exciting filter for your business, users will want to use and share it with their followers; essentially sharing your brand with them too. Not only do these stay on your page under the dedicated section of ‘filters’, but they also become part of stories – gaining visual exposure in this way as well!
Launching a filter doesn’t mean uploading the effect on Instagram or Facebook and asking users to use it once. The best way is through multiple platforms (e.g., social media, blogs etc.) with consistent updates afterwards too!
AR campaigns can be launched on Instagram via:
- Using stories to grow your Instagram following can be challenging, but it’s even more difficult if you’re just starting out. For those of us with less than 10k followers on our account, we have limited options for using story posts as a marketing tool. We could use an ad or partnership opportunities that are available through brands who want to market their products and services exclusively in one place.
- Effects tab: Just like a news feed, this is the home of your Instagram filters. Your followers will generally look for them here and can directly try different effects by tapping on “Try it” button below each filter.
- Instagram story ads are a way to promote filters. These ads allow you to reach more people than your regular Instagram feeds, but not as many as with an instant experience ad that’s live in the moment when someone sees it on Snapchat or Facebook Stories. This is great if what you’re trying for requires high-quality visuals and quick action!
- brand marketing strategy are a great way to increase engagement on your profile. There is no set strategy for these types of ads, but if you have some extra cash you can start with influencers that already have large followings and work from there.
On Facebook via:
Try-on filters are one of the most popular ways to use Facebook mobile news feed ads. Businesses can target their specific audience and show them products they might want to buy.
Messenger chatbots are automated conversational bots used to help customers. Brands can leverage mini-game filters in their chatbot by giving a link of the filter’s webpage within the message, as AR (augmented reality) is easier for filtering content due its interactive nature.
Facebook’s new carousel feature is a great addition for both Facebook and Instagram. If people post stories with the camera in facebook, they’ll find your filters there when they open it to add their own story! Even though this might seem small, these features have been majorly impactful on many different social media platforms.
Facebook’s new feature allows users to post videos using the desired filter. Videos recorded in this way can be pre-recorded or self recording, depending on user preference.
What are some ways you can track metrics for your new Instagram AR filter?
Once it’s live, the number of Impressions (the number of times an effect has been displayed on screen), Opens (the number of times an effect has been opened) Captures (the number of times someone captured a photo or video that featured your effect in the Instagram camera), Saves (number of times an effect a picture/video using this feature has been saved to a user’s profile)
Anika Sharma