The amount of sales you generate from your e-commerce store depends on many factors such as the type of e-commerce store you own, the type of product you sell, the target audience, and the way you use to operate your store. But first of all, you must choose an ecommerce SEO service to optimize your website for ranking and user experience.
This article will discuss the ways or tactics that will help you increase sales on your e-commerce store.
- Build Trust of Your Brand:
Here are some ways in which you can win the trust of your potential customers;
- Ensure that the quality of the products you are selling matches the product description you have written on your website. If there are product pictures, they should be precisely the same as the original product. This shows the honesty of the e-commerce store owner.
- Increase customer engagement through various social media pages. For this purpose, you can go live from your warehouse or office, conduct webinars, and start sweepstakes. These activities not only engage your customers but also increase awareness about awareness.
- Share the customer reviews and user-generated content on your blogs, website, and social media pages. The feedback serves as a testimonial for your products and helps in building the trust of other customers.
- Request your customers to place an honest review and rating of your service on your website and social media pages.
- Choose a reliable hosting provider for your e-commerce website so that your page load speed remains optimized.
- Set the Right Price for the Products:
Once you start getting visitors to your e-commerce store, they must find the appropriate quote for the products so that they think about buying from your store.
- You should be aware of the product prices set by your competing e-commerce stores. To compel the customers to make a purchase, you can leverage the costs to make your store stand out from your competitors.
- For keeping the prices minimal without cutting your profit margin, it is necessary to search for the best wholesaler. Replace your wholesaler if he is giving the products at higher costs.
- Reducing shipping costs is another effective strategy in increasing online sales. You can also provide free shipping to customers who are purchasing products worth a considerable amount.
- Figure out your Unique Selling Proposition (USP):
Now your e-commerce store is a part of the online market. You need to look for certain things;
- What is the difference between your e-commerce store and the other online stores?
- What is the cost of your products? Is it the same as the competitors or different?
- What is the quality of your products? Is it what other competitors are providing, or is it different?
- What type of customer service your store offers to its customers?
To find a quick answer to these questions, you can go to various review websites and social media platforms to check what your customers write and discuss about your store. If positive, use them as your marketing material.
- Optimize and Split Test Website:
When it comes to online businesses, optimization has its fundamental role. No customer will wait for your website to load, so you have just 15 minutes to display your e-commerce store on their screen. Another conversion rate optimization (CRO) rule is the 3-click rule, which states that your customer must reach the product page in no more than three clicks. That is why it is necessary to choose an e-commerce SEO service that will optimize your website for the best User Experience (UX). If your e-commerce store is not optimized, search engines will not rank it on the first pages.
- Make a Difference by your Exceptional Customer Service:
Apart from the quality of products, there is nothing more convincing for the customers to buy from the same e-commerce store than their customer service quality. That is why you must focus on providing exceptional customer service to your customers and site visitors. Here are a few tips which will help your customer service is becoming more effective.
- The live chat option on the e-commerce store should be active 24/7.
- Enable chatbots to answer common questions. This will decrease the manual chats and increase the sales.
- Personalized email messaging is an essential tool in increasing customer returns.
- A 24/7 phone support for resolving customer issues is essential for e-commerce stores today.
- Decrease Shipping Time and Easy Payment methods:
When people don’t receive their order on time, they get disappointed with your service. They may cancel the order and approach some other store. Timely deliveries are fundamental to the success of any e-commerce store today.
The customers may also drop a negative review if they don’t receive their parcel on time. You can ensure timely deliveries by taking the following steps:
- Offer urgent shipping with extra charges. If they are in a hurry, they will choose to pay more to receive their order urgently.
- Offer free shipping if you are not sure you would be able to deliver on time.
- Today, most of the e-commerce stores are using third party logistics (3PL) to handle their deliveries and other logistics.
The Final Verdict:
Now you know everything to boost up your e-commerce store’s sales in 2021. Success in an online business is an objective term and depends on many factors. To improve your website’s ranking and organic traffic, choose an e-commerce SEO service to ensure first-page order on Google.
Whatever your strategies are, they all must be focused on the users. From opening the site to receiving their orders, the customers should be satisfied in every aspect to determine today’s online e-commerce stores’ success.