If you own a business, you will probably want your products to be popular ones. There are different ways to market a brand and its products. This includes using social media, advertisements, etc. It can be rather expensive to use these channels. You can use custom printed boxes as well if you are looking for a cost-effective option. It is possible to make your products be hot-selling ones with these.
Read on to find out how you can increase the popularity of your products with the help of custom boxes:
Design something that customers want
You are targeting your consumer base with wholesale boxes so it is important to design them in such a way that these people will be drawn towards them. When the target audience notices them, sales can increase.
If you attract only those people who are not interested in the product, sales will not occur. This is why you should find out the age, gender, geographical location, shopping habits, of the customer base. You can design boxes that they will be drawn towards.
For example, if you are selling toys to kids, the boxes can be bright and colorful with images of popular cartoon characters printed on them. Packagingforadults will be decent and sophisticated.
Choose the best packaging materials
The packaging materials you choose influence whether your custom printed cardboard box will be able to keep the product safe. People will buy from a brand that produces quality stuff. You can give this impression with sturdy packaging.
There are many materials available and you should choose those that are best suited to what you are selling. Popular ones are cardboard, corrugated cardboard, Kraft. These are strong and do not have chemicals that can damage items like food ones.
You need to show customers that you care about their health and well-being by choosing packaging materials that are “safe”.
Environmentally-friendly options
Custom boxes that will attract a larger consumer base are those that are “green”. These will not cause as much harm to the environment as careless packaging does. It is important to play your role in limiting your carbon footprint.
Customers will see the brand as a responsible one if it chooses boxes that are recyclable, reusable, renewable, and biodegradable. These will probably not end up in landfills and water bodies harming life here.
Information on packaging
To improve your wholesale boxes, it is necessary to include important details about your product on them. Only when people know about what you are selling will they think about buying it. However, you need to know what to include as too many details can confuse you. Most people will not even consider reading these.
If you are selling a food product, custom printed boxes can include the name of the product, ingredients, nutritional information, manufacturing, and expiry date, flavor, warnings, quantity, weight, etc. A skincare product may state what the item is, what skin type it is for, its ingredients, when to use by, warnings, how to use and store it, etc.
If you’re selling sensitive products like cigarettes you will have to give a health warning on the box.
Promote your product
You can promote your product with the help of custom boxes. This is when you include the special features of it on the packaging. You mustn’t lie here.
Find out what makes your product better than the competition and let people know about this. It may have natural ingredients or ingredients that are good for your health. A cosmetic product may be dermatologically tested.
If your brand has any promotions and deals, these should be stated on the box as well. They encourage sales to occur. Deals include those like “Buy 1 Get 1 Free”. People get the feeling that they are benefiting from buying the item.
Let your brand get established in the market
Use wholesale boxes to increase brand awareness. If you want your business to be seen as a responsible one and if you want to get it established, you need to let it be known.
Design a memorable logo that can be included on packaging. With the help of the logo, people will be able to recognize which products are from your brand. Make sure the logo can be noticed.
To make it simpler for people to contact you, include your brand’s contact details on the packaging. This is the address, phone number, email address, website, social media links, etc.
Design boxes so that they stand out
If you want your product to get noticed, it is important to design custom printed box so that they are more prominent than the competition placed next to them. Check out what the competition is doing so that you can design something unique. However, it should follow trends and not be so unique that people do not recognize what you are selling.
Choose colors, images, etc. to include on the box carefully so that it can stand out. Keep in mind color psychology when you are choosing what colors to use. For example, if you want to give the impression that your product is an elegant and sophisticated one, you can use black, but make sure that your consumer base does not see black as a color of evil. Red signifies passion and can be used on the packaging of products that want to suggest this.
Custom printed boxes are able to help increase sales when you design them in a way that they attract. You should design something that the consumer base will like. Keep the features of your product in mind so that a box can be made that will keep it safe from any harm. Invest in packaging material that will give a good impression of your brand and not damage the item in any way.
Anika Sharma