Amazon is a highly popular eCommerce platform with millions of sellers. Most modern customers immediately turn to this website when they want to buy something. They explore different options, look at product specifications, and then decide what they want to buy. Amazon provides business owners with a great opportunity if they play their cards right. You need to make sure your listing on the eCommerce site is attractive, informative, and compelling. One of the best ways to do that is to include a diverse range of product images.
Unfortunately, Amazon product photography isn’t as easy as it sounds. The platform is highly competitive and you need truly stellar images to attract attention. Research shows that many customers make important purchase decisions based on product images and most consider images more informative than text descriptions. Understanding the challenges of this type of photography will help you come up with the best strategy and get the attention you need. Here’s a look at some of the biggest challenges of product photography:
- Conveying the Right Message
It is easy to underestimate the power of product photography. A compelling image sells more items than a detailed description because people are drawn to visual stimuli. You need to make sure your product image conveys the right message and strikes an emotional chord with the target audience.
An experienced photographer will know how to tell a story through a series of images. Amazon allows sellers to upload eight pictures of their product so you have room to convey the right message clearly. A series of carefully-composed images will help you convert more people and earn better revenue.
- Ensuring the Image Looks Current
Shoppers will turn away from product images if they don’t look current and modern. Outdated images give people the impression that the product itself is outdated, which can reduce sales by a considerable margin. Your product images should fit the current aesthetic, please your target audience, and look polished.
This requires a lot of post-production editing. Expert photographers often use Photoshop and other such software to remove flaws, correct light balance, and fix contrast. The resultant image looks clean and visually appealing, which can help you catch people’s attention on a competitive platform like Amazon.
- Making Sure The Product Is Represented Accurately
Some photographs can be misleading and give customers a poor idea of the product’s size, color, and dimensions. Misleading images don’t just hamper the customer’s user experience but also tarnish your business’ reputation. The best way to avoid the situation is to make sure the product image is as accurate as it can possibly be. The image’s appearance will depend on the customer’s display or device, but it is important to make the effort and ensure the product is represented as accurately as possible.
Professional Amazon product photography can help because experts have an in-depth understanding of color accuracy, size, depth, and textures. They know how to showcase all of these factors clearly so that customers have the most accurate information.
- Providing Details Through The Images
As mentioned before, modern consumers often rely on images to make important purchase decisions. They will look at the image to understand its purchase, how it can be used, its size, color, and its quality. A good photographer will use reliable cameras and great techniques to provide information about the product. They will also use models, props, and different kinds of backgrounds to convey information as well.
For example, people will have a more realistic idea about a handbag’s size if someone is wearing it. They will have a better understanding of a lipstick color if they saw people of different skin tones wear it in images. An accomplished Amazon product photography will make sure your listing has a wide range of descriptive pictures.
- Establishing a Strong Brand Presence
It’s not enough to showcase your products through good images. You also need to establish a strong brand presence through images to ensure customers remember you. Solid branding can help businesses develop a consistent customer base and earn a regular income.
Photographers rely on composition to convey the right message to customers. For example, if your brand has a chic, minimalist image, your product images should convey the same message. An expert of Amazon product photography will take time to understand your brand, its target audience, and competitors before coming up with a plan. A strong brand presence will help you stand out in the crowd and get positive attention.
- Optimizing Image for All Platforms
Amazon is available on desktop, laptop, mobile phones, and tablets. Different people use different devices for shopping, which means you need images that look great on all of these platforms. That’s easier said than done because some displays are so sophisticated, they can make images appear lacking in comparison. A great monitor or a phone with an excellent OLED panel will showcase a product’s flaws clearly if the photograph is of poor quality.
An expert of Amazon product photography will know how to optimize the image so that it looks great on all screens and platforms, regardless of their configuration. You can also use these photographs on your business website, social media platforms, and physical publications.
If you hire the right professional for Amazon product photography, it will be easier to get recognition on the competitive eCommerce platform. Experienced photographers understand Amazon and know how to take advantage of the opportunities it provides. They know how to create images that stand out and grab attention, which is essential if you want to stay ahead of the competition.
Look for photographers who specialize in the niche and have worked on Amazon product photography before. They will have a better idea of what to expect and how to attract an audience on the platform. Browse through the photographer’s portfolio, compare quotes from different vendors, and speak with past clients to determine whether the studio is worth your investment. That will help you find the right expert for the job.
Anika Sharma